How to make money with digital marketing
In today's digital age, every business can benefit from the expertise of a digital marketer. The internet is a fact of life, and online presence is crucial for businesses to find an audience and grow.
Today’s marketing landscape is about engaging audiences on social media, ranking high on search engine results, effective email campaigns, and harnessing the power of data. The Digital Marketing market is expected to scale with a CAGR of 32.1% by 2028, with a value of $24.1 billion (USD), so the demand for digital marketing will only increase in the coming years. It’s a great time to get in on the ground level and build your digital marketing skills. This is the way to make money online in 2023.
In this post, I’ll explain:
What is Digital Marketing?
Key Components of Digital Marketing
The Digital Marketing Funnel
Crafting your Personal Brand
Building a Strong Social Media Presence
Monetizing
What is Digital Marketing?
Digital marketing is simply promoting products, services, or brands through digital channels. Unlike traditional marketing, which relies on print media and offline avenues, digital marketing leverages the internet to connect with a global audience. It's about reaching people where they spend a significant portion of their time: online.
Key Components of Digital Marketing:
Search Engine Optimization (SEO): SEO is the process of optimizing a website to rank higher in search engine results. The goal is to increase organic (non-paid) traffic and visibility, making it easier for potential customers to find your content when they search for relevant keywords.
Content Marketing: Content is king in the digital realm. This involves creating valuable and relevant content—such as blog posts, articles, videos, and infographics—to attract, engage, and educate your target audience.
Social Media Marketing: Social media platforms like Facebook, Instagram, Twitter, and LinkedIn provide avenues to connect with your audience, share content, and build brand loyalty.
Email Marketing: Email campaigns remain a powerful way to engage with customers directly. Through personalized emails, promotions, newsletters, and more, you can nurture relationships and encourage conversions.
Affiliate Marketing: Collaborating with partners (affiliates) who promote your products or services in exchange for a commission on sales generated through their efforts.
Influencer Marketing: Leveraging influencers—individuals with a large and engaged online following—to promote your brand or products to their audience.
The Digital Marketing Funnel
Understanding the customer journey is crucial in digital marketing. The digital marketing funnel consists of several stages:
Awareness & interest: Making your audience aware of your brand and offerings, and sparking interest by providing valuable content and information. Social media is a great avenue for this as well.
Consideration: Guiding potential customers as they evaluate your products or services.
Conversion: Encouraging a desired action, such as making a purchase or signing up for a newsletter.
Loyalty: Building ongoing relationships with existing customers to encourage repeat business and referrals.
Advocacy: Turning satisfied customers into brand advocates who promote your products or services to others.
Understanding these stages helps you tailor your strategies to meet your audience's needs and guide them through the buying process.
The best way to learn these skills and strategies quickly is through a course. There are a few courses available out there. The one that got me started is the Learn & Earn course with Master Resell Rights - an all-in-one course that teaches you the fundamentals of business, digital marketing skills and strategies, automated business systems, sales funnels, social media strategies, email marketing, and more. It comes with a built-in community of like-minded entrepreneurs, as well as a done-for-you digital product that you can sell: the course itself! With master resell rights, you own the rights to the course once you purchase it, and can sell the course again and again for 100% profit. Plus, get a bonus e-book from me: The Digital Product Playbook, a guide to creating your own digital products to sell!
Crafting Your Personal Brand
Your personal brand is what sets you apart in a crowded digital landscape. It's the unique combination of your skills, experiences, and values that defines who you are as a digital marketer. Here's how to craft an impactful personal brand:
Define Your Unique Value Proposition (UVP): Identify what makes you special. Are you an SEO wizard? A content creation maestro? A social media guru? Your UVP is your digital marketing superpower.
Consistency is Key: Maintain a consistent tone, style, and message across all your online platforms. This helps build recognition and trust.
Optimize Your Profiles: Ensure that your social media profiles and online portfolios are up-to-date and reflect your current skills and accomplishments.
Building a Strong Social Media Presence
Social media isn't just for personal use—it's a powerful tool for showcasing your expertise and engaging with the digital marketing community. Consider these tips:
Choose the Right Platforms: Focus on platforms that align with your niche and target audience. LinkedIn is particularly important for professionals, but platforms like Twitter and Instagram can also be valuable.
Share Valuable Content: Regularly post and share content related to digital marketing trends, insights, and success stories. This positions you as an industry thought leader.
Engage with Others: Comment on others' posts, participate in relevant discussions, and connect with professionals in your field. Meaningful interactions can lead to valuable connections.
There are many other strategies that will position you to take advantage of the digital marketing boom. The Learn & Earn course is the fast track to this knowledge, but you can also use the tips in this post to build your portfolio.
So how do I make money from this?
Companies are looking for digital marketers to help expand and deepen their online presence. You could build your portfolio and freelance for companies, do affiliate marketing through Clickbank, Joinbrands, or directly through companies, or create your own digital products and market them online. The possibilities are endless! To get you started, click the button below to download my FREE PDF: 100 Digital Product Ideas for you to create and sell.
All the best,
